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Vote for Milan at new Monopoly

10 luglio 2010

Hasbro’s game “Monopoly is 75 years old!

To cheer to this its birthday, Monopoly wants to give itself a gift: a special restyling with new streets’ names.

Despite its status as Italy’s second-largest city and capital of fashion and finance, Milano not likely to see more streets in the board game.

The mayor, Letizia Moratti, has launched an appeal for the Milanese to vote in droves in a poll organised by the manufacturers of the game, to save their city from the humiliation of being left off the board.

The issue has taken on added sensitivity at a time when Milan is aiming to raise its global standing by hosting the 2015 Universal Exposition.

“The absence of Milan from such an important and historic game … would represent, albeit on a small scale, a lack of recognition – almost a sick joke – for a city that wants to take on an international profile,” declared Alessandro Fede Pellone, a councillor for Silvio Berlusconi’s Freedom People movement who tabled the motion that prompted Moratti’s appeal.

Milan has received a miserable 0.23% of the ballot – about a third of what it needs to make it on to the board. Loyal Milanese have until 28 July to save the honour of their city.

If you wanna vote: www.monopolyitalia.it

Photograph: Oli Scarff/Getty Images

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